haku: @author Rogers, M. / yhteensä: 16
viite: 12 / 16
| Tekijä: | Rogers, M. Seiler, C. |
| Otsikko: | The answer is no: a national survey of advertising industry practitioners and their clients about whether they use subliminal advertising |
| Lehti: | Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 36-45 |
| Asiasana: | ADVERTISING SURVEYS MARKET RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | The advertising industry trade press has for decades ridiculed the notion of using hidden or embedded messages in advertisements. The purpose of this study has been to survey advertising agency practitioners, client company brand and product managers, and media production professionals in order to query them about whether they have ever created or used subliminal advertising, or even been asked to consider it. Several specific tests were taken to encourage frank responses. |
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