haku: @author Harris, P. / yhteensä: 16
viite: 13 / 16
| Tekijä: | Harris, P. Frasca, A. Jakel, U. |
| Otsikko: | MFR SRL Rome: the italian family business affair |
| Lehti: | Management Decision
1994 : VOL. 32:3, p. 34-37 |
| Asiasana: | EUROPEAN UNION ITALY FAMILY FIRMS |
| Kieli: | eng |
| Tiivistelmä: | In Italy the private sector economy is proportionally the smallest in the European Union and accounts for less than 40 per cent. It is also remarkable for its large number of small and medium enterprises. This case tells the story of one small company - MFR SRL - and its entrepreneurial owner Massimo Frasca's response to developing a new product outlet for his energies and company. Family businesses do not always run smoothly and this can result in their eventual demise as siblings and family cease to agree strategic direction. This article shows the need to capitalise on market strength and the need to build effective distribution leverage in design-led consumer markets. |
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