haku: @author Rogers, M. / yhteensä: 16
viite: 9 / 16
| Tekijä: | Campbell, A. Goold, M. Rogers, M. |
| Otsikko: | Corporate strategy: the quest for parenting advantage |
| Lehti: | Harvard Business Review
1995 : MAR/APR, VOL. 73:2, p. 120-132 |
| Asiasana: | STRATEGY EXECUTIVES USA |
| Kieli: | eng |
| Tiivistelmä: | While the core competence concept appealed powerfully to companies disillusioned with diversification, it did not provide any practical guidelines for developing corporate-level strategy. In "Corporate Strategy: The Quest for Parenting Advantage," Andrew Campbell, Michael Goold, and Marcus Alexander fill the gap with the parenting framework. |
SCIMA