haku: @author Wood, L. / yhteensä: 16
viite: 5 / 16
| Tekijä: | Wood, L. |
| Otsikko: | Added value: marketing basics? |
| Lehti: | Journal of Marketing Management
1996 : NOV, VOL. 12:8, p. 735-756 |
| Asiasana: | MARKETING MANAGEMENT VALUE ADDED |
| Kieli: | eng |
| Tiivistelmä: | Added value is a concept which is commonly used in marketing teaching and practice, yet a student seeking clarification of the concept and term, cannot easily find it by looking it up in the index of marketing textbooks. Of 80 texts surveyed, only 5% defined the term. However, 100% of the sample texts, used the concept of added value. Several issues emerged from the survey. First, there were variations in the use in marketing textbooks, of the term added value. |
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