haku: @author Wood, L. / yhteensä: 16
viite: 3 / 16
| Tekijä: | Wood, L. |
| Otsikko: | Internet Ad buys - what reach and frequency do they deliver? |
| Lehti: | Journal of Advertising Research
1998 : FEB, VOL. 38:1, p. 21-28 |
| Asiasana: | ADVERTISING RESEARCH INTERNET |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses a new study of the reach and frequency of advertising delivered on Internet sites. The underlying philosophy of the formulas for estimating reach and the resulting findings on how the Internet delivers reach are detailed. The articles provides a description of a reach and frequency estimation technique unlike any other. It is not based on Beta Binominal distributions, nor on regressed curves. It is not Metheringham or random. |
SCIMA