haku: @author Markides, C. / yhteensä: 16
viite: 3 / 16
| Tekijä: | Markides, C. |
| Otsikko: | Strategy as making choices: A discussion with John Bachmann, managing principal of Edward Jones. |
| Lehti: | European Management Journal
1999 : VOL, 17:3, p. 275-281 |
| Asiasana: | SECURITIES STOCK MARKETS DIRECT SELLING |
| Kieli: | eng |
| Tiivistelmä: | With 1996 capital of $465, the St. Louis, Missouri-based partnership of Edward Jones is only the 34th largest broke- rage firm in the USA. But the firm is one of the most profi- table in the volatile securities industry and is growing like wildfire. Since 1981, it has expanded its broker force at a 15 per cent annual rate, without making any acquisi- tions. It now boasts more than 2500 partners - from a 1981 count of 8. But it hasen't always been like this. The firm has gone through three evolutionary stages over the last 50 years. The third stage took place after the arrival of John Bach- mann in 1970. He set about to convert Jones into a merchant - that is an informed buyer for the end customer |
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