haku: @author Schmalen, H. / yhteensä: 16
viite: 3 / 16
Tekijä: | Schmalen, H. Wiedermann, C. |
Otsikko: | Erfolgsdeterminanten von Neuprodukten deutscher Hochteknolo- gieunternehmen |
Lehti: | Zeitschrift für Betriebswirtschaft
1999 : ERGÄNZUNGSHEFT 1, p. 69-90 |
Asiasana: | GERMANY HIGH TECHNOLOGY COMPANIES INNOVATION |
Kieli: | ger |
Tiivistelmä: | This article reports the results of a self conducted empirical success factor study concerning products of German high-technology firms. Based on existing studies and further theoretical investigations we singled out possible success factors. Including these potential success factors we conducted several multivariate methods to probe this success/failure question. We were able to determine four success and one failure factors. The research provides a vital insight into the factors which seperate success from failures in high-tech-product innovation. In detail there is a dominant role of factors concerning marketing. Further investigations concentrate especially on these factors and demonstrate how to conduct a successful product development. |
SCIMA