haku: @author Siguaw, J. A. / yhteensä: 16
viite: 15 / 16
| Tekijä: | Siguaw, J. A. Mattila, A. Austin, J. R. |
| Otsikko: | The brand-personality scale: an application for restaurants. |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
1999 : JUN, VOL. 40:3, p. 48-55 |
| Asiasana: | Restaurants Brands Personal property Competitive advantage |
| Kieli: | eng |
| Tiivistelmä: | The study seeks to provide empirical evidence regarding the extent to which restaurant brands have established clear and distinct brand personalities in the minds of consumers. The authors focused on a specific market segment - namely, college-age consumers. The measure the personalities of nine restaurants representing three restaurant segments: quick service, casual dining, and upscale dining. |
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