haku: @author Bowman, L. / yhteensä: 16
viite: 16 / 16
« edellinen | seuraava »
| Tekijä: | Callan, R. J. Bowman, L. |
| Otsikko: | Selecting a hotel and determing salient quality attributes: a preliminary study of mature British travellers |
| Lehti: | International Journal of Tourism Research
2000 : MAR-APR, VOL. 2:2, p. 97-118 |
| Asiasana: | Tourism Tourist industry Travel Hotel and catering industry Service quality Ageing |
| Kieli: | eng |
| Tiivistelmä: | The paper presents the findings of a survey of 104 mature British travellers, who rated the importance of 39 hotel attributes when selecting a hotel or judging its quality, through a self-administered questionnaire distributed at local branch meeting of societies for mature people. The findings highlighted the importance placed on service staff attitude and behaviour. Significant differences were identified according to gender, age, and retirement status, indicating that the mature market is heterogeneous. |
« edellinen | seuraava »
SCIMA