haku: @author Lee, G. / yhteensä: 16
viite: 9 / 16
| Tekijä: | Edwards, V. Kocak, A. Lee, G. |
| Otsikko: | The challenge of new markets - some experiences of British, Canadian and Turkish |
| Lehti: | Journal of Euromarketing
1999 : VOL. 8:4, p. 1-26 |
| Asiasana: | Exports |
| Kieli: | eng |
| Tiivistelmä: | The article investigates the experiences of British, Canadian and Turkish SMEs exporting to Central and Eastern Europe (CEE) and the Former Soviet Union (FSU). A typology of push, pull and inhibitor factors for SMEs is developed. |
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