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| Tekijä: | Kearney, Í. Mitchell, V-W. |
| Otsikko: | Measuring consumer brand confusion to comply with guidelines |
| Lehti: | International Journal of Market Research
2001 : VOL. 43:1, p. 85-91 |
| Asiasana: | Brands Legal processes Market research Surveys |
| Kieli: | eng |
| Tiivistelmä: | In actions for trademark infringement and passing off, judges determine subjectively the existence, or likelihood, of marketplace "confusion". In arriving at a ruling, a court may rely upon evidence from witnesses, secondary documents (e.g. letters of complaint) and market research, but this is not obligatory. In this study the problems underlying these criticisms are examined and their market research implications discussed. |
SCIMA