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| Tekijä: | Farhoomand, A. |
| Otsikko: | Barriers to global electronic commerce: a cross-country study of hong Kong and Finland |
| Lehti: | Journal of Organizational Computing and Electronic Commerce
2000 : VOL. 10:1, p. 23-48 |
| Asiasana: | GLOBAL MARKETING FINLAND HONG KONG |
| Kieli: | eng |
| Tiivistelmä: | So far electronic commerce has primarily been limited to electronic business-to-business transactions and small, but quickly growing, consumer-oriented activities on the Internet, such as electronic advertisements mated with the traditional mail-order operations. What lies ahead in the future is a concept of true global electronic commerce (GEC), in which firms will exploit a virtual value chain to migrate much of their value-adding activities from the physical marketplace to the virtual marketplace. |
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