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Tekijä: | Lumpkin, G. T. Droege, S. B. Dess, G. G. |
Otsikko: | E-commerce strategies: achieving sustainable competitive advantage and avoiding pitfalls |
Lehti: | Organizational Dynamics
2002 : SPRING, VOL. 30:4, p. 325-340 |
Asiasana: | COMPETITIVE ADVANTAGE ELECTRONIC COMMERCE INTERNET STRATEGY |
Kieli: | eng |
Tiivistelmä: | In this article, the authors investigate how the Internet is changing our view of strategy and suggest ways the new technology can enhance strategic initiatives. They also discuss the potential pitfalls associated with Internet-based strategies. |
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