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| Tekijä: | Scholz, C. Eisenbeis, U. |
| Otsikko: | Medienmanagement (Sammelrezension) |
| Lehti: | Betriebswirtschaft
2003 : SEP/OCT, VOL. 63:5, p. 532-547 |
| Asiasana: | Literature |
| Kieli: | ger |
| Tiivistelmä: | The presentation reviews 12 books on the topic of media-management published btw. 1999 and 2002, based on a differentiation in three perspectives, the economic view, the strategic-business view, and the integrated economic science view. Overall there are some qualified books but weaknesses can also be located (original in German). |
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