haku: @indexterm bundling / yhteensä: 16
viite: 10 / 16
| Tekijä: | Dewan, R.M. Freimer, M.L. |
| Otsikko: | Consumers prefer bundled add-ins |
| Lehti: | Journal of Management Information Systems
2003 : FALL, VOL. 20:2, p. 99-111 |
| Asiasana: | Bundling Information technology Software |
| Kieli: | eng |
| Tiivistelmä: | Software often serves as a base for a number of third-party add-in products or plug-ins. The impact of bundling of add-ins into the base software on the profits of the base software producer and the consumer depends on the proportion of consumers that value the add-in and the penalty that some consumers incur from finding only a bundled product available when they do not desire the add-in. A model of the market is used to show that the price of the bundle will be less than the sum of the prices of the base and add-in software when they are sold separately. |
SCIMA