haku: @author Gatignon, H. / yhteensä: 16
viite: 15 / 16
| Tekijä: | Gatignon, H. |
| Otsikko: | Competition as a moderator on the effect of advertising on sales. |
| Lehti: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 387-398 |
| Asiasana: | ADVERTISING EFFECTIVENESS SALES CONSUMER PRICE INDEX MARKET RESEARCH MARKETING MODELS COMPETITION |
| Kieli: | eng |
| Tiivistelmä: |
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