haku: @author Gatignon, H. / yhteensä: 16
viite: 13 / 16
| Tekijä: | Robertson, T. S. Gatignon, H. |
| Otsikko: | Competitive effects on technology diffusion. |
| Lehti: | Journal of Marketing
1986 : JUL, VOL. 50:3, p. 1-12 |
| Asiasana: | TECHNOLOGICAL INNOVATION ORGANIZATIONAL BEHAVIOUR HIGH TECHNOLOGY MARKETING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | The diffusion of high technology innovation among business organizations is discussed. A set of propositions is developed that focuses on the competitive factors influencing diffusion. It is suggested how the supply side competitive environment and the adopter industry competitive environment both affect diffusion of new technologies. The extension of the current behavioral paradigm for studying innovation diffusion is suggested by incorporating competitive factors as explanatory variables. Research has been encouraged at the industry level of analysis as well as at the level of the individual firm. |
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