haku: @author Scholz, C. / yhteensä: 16
viite: 9 / 16
| Tekijä: | Scholz, C. |
| Otsikko: | Corporate culture and strategy- the problem of strategic fit. |
| Lehti: | Long Range Planning
1987 : AUG, VOL. 20:4, p. 78-87 |
| Asiasana: | CORPORATE CULTURE CORPORATE STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Corporate Culture /CC/ is an important aspect of Corporate Strategy /CS/: in particular, CC is capable of solving the problem of Strategic Fit /SF/. It is proposed to consider both CS, with its necessity of SF, and CC, as elements of a dualistic model which provides answers to the questions of how to create CF. It also explains why a strong CC is often associated with corporate success. A specific way to operationalize CC is suggested. This method makes tangible the essential elements in the interplay between CC, SF, and the firm's success. |
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