haku: @author Harris, P. / yhteensä: 16
viite: 14 / 16
| Tekijä: | Baker, K. Harris, P. O'Brien, J. |
| Otsikko: | Data fusion : an appraisal and experimental evaluation. |
| Lehti: | Journal of the Market Research Society
1989 : APR, VOL. 31:2, p. 153-212 |
| Asiasana: | MARKET RESEARCH DATA AGGREGATION STATISTICAL METHODS |
| Kieli: | eng |
| Tiivistelmä: | Fusion is discussed as an extension of a well established set of statistical procedures for dealing with missing data. Its origins are reviewed. The fusion process is described in non-statistical terms, principles are summarized. A major experiment is described. The key hypothesis was that those variables that fuse well and produce high correlations will be those which have strong associations with the common variables. A data set was constructed in which fused data can be correlated with the truth. Media analysis is discussed as one of the best possible tests of fusion in action. The way that fusion really works is explained. Recommendations are summarized. |
SCIMA