haku: @indexterm Rating scales / yhteensä: 160
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Tekijä: | Wells, W.D. |
Otsikko: | Recognition, recall and rating scales |
Lehti: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 14-20 |
Asiasana: | ADVERTISING RESEARCH RATING SCALES |
Vapaa asiasana: | RECALL RECOGNITION |
Kieli: | eng |
Tiivistelmä: | This article deals with the use of recognition, recall and rating scales in advertising research. |
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