haku: @indexterm rating scales / yhteensä: 160
viite: 6 / 160
| Tekijä: | Wells, W.D. |
| Otsikko: | Recognition, recall and rating scales |
| Lehti: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 14-20 |
| Asiasana: | ADVERTISING RESEARCH RATING SCALES |
| Vapaa asiasana: | RECALL RECOGNITION |
| Kieli: | eng |
| Tiivistelmä: | This article deals with the use of recognition, recall and rating scales in advertising research. |
SCIMA