haku: @indexterm ORGANIZATIONS / yhteensä: 1617
viite: 575 / 1617
| Tekijä: | Gamblin, C. |
| Otsikko: | What have values got to do with marketing? |
| Lehti: | Organisations & People
2001 : MAY, VOL. 8:2, p. 2-10 |
| Asiasana: | ORGANIZATION ORGANIZATIONS MARKETING VALUE THEORY |
| Kieli: | eng |
| Tiivistelmä: | Business has become the most powerful institution on the planet. The dominant institution in any society needs to take responsibility for the whole. But business has not had such a tradition. This is a new role, not well understood and connected. So business has to adopt a transition it has never had throughout the entire history of capitalism: to share responsibility for the whole. Every decision that is made, every action that is taken, must be viewed in light of that responsibility. William Willis Harmon, Co-Founder of the World Business Academy. This paper attempts to explain where values come from, why they are integral to sustainable success in organisations and why marketing has to take on board the reality of this for their role. |
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