haku: @indexterm YOUNG PEOPLE / yhteensä: 162
viite: 39 / 162
| Tekijä: | Watkins, S. |
| Otsikko: | The power of influence in the youth market |
| Lehti: | Admap
2005 : SEP, VOL 40:8, p. 23-25 |
| Asiasana: | Marketing Brands Communication Young people |
| Kieli: | eng |
| Tiivistelmä: | Who really influences youth buyers' choices? How to tell the difference between true influencers and their imitators. The article looks at influential individuals and the word-of-mouth benefit they can bring to brands. |
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