haku: @indexterm young people / yhteensä: 162
viite: 39 / 162
Tekijä: | Watkins, S. |
Otsikko: | The power of influence in the youth market |
Lehti: | Admap
2005 : SEP, VOL 40:8, p. 23-25 |
Asiasana: | Marketing Brands Communication Young people |
Kieli: | eng |
Tiivistelmä: | Who really influences youth buyers' choices? How to tell the difference between true influencers and their imitators. The article looks at influential individuals and the word-of-mouth benefit they can bring to brands. |
SCIMA