haku: @indexterm YOUNG PEOPLE / yhteensä: 162
viite: 38 / 162
Tekijä: | Buchanan, S. |
Otsikko: | How Durex sold sex to a youth audience |
Lehti: | Admap
2005 : SEP, VOL 40:8, p. 26-28 |
Asiasana: | Marketing Brands Products Young people |
Kieli: | eng |
Tiivistelmä: | Sex sells, but can it work when sex is the product? The article deals with how Durex solved the problem. |
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