haku: @indexterm Brands / yhteensä: 1643
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| Tekijä: | Thygesen, F. McGowan, P. |
| Otsikko: | Inspiring the organisation to act: a business in denial |
| Lehti: | International Journal of Market Research
2002 : VOL. 44:2, p. 143-161 |
| Asiasana: | Brands Companies Innovation Markets Clothing industry Case studies Europe |
| Kieli: | eng |
| Tiivistelmä: | This award winning paper looks at the strategies of Levi Strauss & Co to regain its market position. Research has become a totally integrated business function. |
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