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| Tekijä: | Kozinets, R.V. (et al.) |
| Otsikko: | Themed flagship brand stores in the new millennium: theory, practice, prospects |
| Lehti: | Journal of Retailing
2002 : SPRING, VOL. 78:1, p. 17-29 |
| Asiasana: | BRANDS CONSUMER BEHAVIOUR RETAILING |
| Kieli: | eng |
| Tiivistelmä: | In this article, the authors conceptualize and explore themed flagship brand stores in terms of the mythological appeal of the narratives conveyed by their physical and symbolic feature. They utilize a field study of ESPN Zone Chicago to examine these features in a sports-themed retail brand store. |
SCIMA