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| Tekijä: | Collins, C. J. Stevens, C. K. |
| Otsikko: | The relationshp between early recruitment-related activities and the application decisions of new labor-market entrants: A brand equity approach to recruitment |
| Lehti: | Journal of Applied Psychology
2002 : DEC, VOL. 87:6, p. 1121-1133 |
| Asiasana: | BRANDS LABOUR MARKETS RECRUITMENT |
| Kieli: | eng |
| Tiivistelmä: | Theory and research from the marketing literature on customer-based brand equity were used to predict how positive exposure to 4 early recruitment-related activities - publicity, sponsorship, word-of-mouth endorsements, and advertising - may affect the application decisions of engineering students. |
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