haku: @indexterm Brands / yhteensä: 1643
viite: 464 / 1643
| Tekijä: | Tasgal, A. |
| Otsikko: | The science of the brands : alchemy, advertising and accountancy |
| Lehti: | International Journal of Market Research
2003 : VOL 45:2, p. 133-166 |
| Asiasana: | ACCOUNTING ADVERTISING BRANDS |
| Kieli: | eng |
| Tiivistelmä: | This article concers the reasons for the loss of heart which affect marketing and marketing disciplines. Also scientific methods as a part of marketing process are discussed. |
SCIMA