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| Tekijä: | Tripodi, J. |
| Otsikko: | Cognitive evaluation : prompts used to measure sponsorship awareness |
| Lehti: | International Journal of Market Research
2003 : VOL 45:4, p. 435-455 |
| Asiasana: | BRANDS SPONSORSHIP |
| Kieli: | eng |
| Tiivistelmä: | This article concerns different ways of measuring sponsorship. It presents three ways of this measuring; based on brand, category and event promts. The results are presented in a framework of spreading activation theory which explains and predicts sponsorship. |
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