haku: @indexterm Brands / yhteensä: 1643
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| Tekijä: | Baltas, G. |
| Otsikko: | A combined segmentation and demand model for store brands |
| Lehti: | European Journal of Marketing
2003 : VOL 37:10, p. 1499-1513 |
| Asiasana: | BRANDS CONSUMER BEHAVIOUR EMPIRICAL RESEARCH MANAGEMENT RETAILING |
| Kieli: | eng |
| Tiivistelmä: | This article presents a empirical study on determinants in store brands. A two-step model where the consumer decides whether to buy store brands and how to allocate category expenditure between manufacturer and retail brands, is introduced. Consumers´ characteristics are examined in the light of behavioural data. Authors also discuss extensions of the present work. |
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