haku: @indexterm Brands / yhteensä: 1643
viite: 431 / 1643
| Tekijä: | Hall, M. |
| Otsikko: | Broadcast sponsorship: how does it work? |
| Lehti: | Admap
2004 : APR, VOL. 39:4, (449) p. 19-22 |
| Asiasana: | Marketing Brands Advertising Sponsorship Broadcasting industry Models |
| Vapaa asiasana: | Media |
| Kieli: | eng |
| Tiivistelmä: | Mike Hall, chairman and creative director of Hall & Partners, offers a synopsis of broadcast sponsorship and how it works. Explaining how programme sponsorship can work and how to measure success, the article details the need to establish a model. There are three key insights about broadcast sponsorship. |
SCIMA