haku: @indexterm Brands / yhteensä: 1643
viite: 430 / 1643
| Tekijä: | Hawtin, L. |
| Otsikko: | Imperial Leather: a winning performance |
| Lehti: | Admap
2004 : APR, VOL. 39:4, (449) p. 23-25 |
| Asiasana: | Advertising Marketing Brands Sponsorship Case studies United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | If marketing were a game, it would have constantly shifting goal posts, and in an industry that is in a constant qualitative vs. quantative flux, a well executed and well received campaign is no easy task. The article describes one such success. |
SCIMA