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| Tekijä: | Wylie, A. |
| Otsikko: | Revitalising the World Rally Championship |
| Lehti: | Admap
2004 : APR, VOL. 39:4, (449) p. 26-29 |
| Asiasana: | Advertising Marketing Brands Sponsorship Sports industry Case studies International |
| Vapaa asiasana: | Media |
| Kieli: | eng |
| Tiivistelmä: | The article author shows how a failing event was repackaged, re-presented and re-promoted to become a major opportunity for its business partners. |
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