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Tekijä: | Vardar, N. |
Otsikko: | How Dove survived the Turkish recession |
Lehti: | Admap
2004 : APR, VOL. 39:4, (449) p. 46-48 |
Asiasana: | Advertising Marketing Brands Case studies Soaps and detergents industry Turkey |
Kieli: | eng |
Tiivistelmä: | The article author shows how a new ad campaign and increased pressure led to market share gains during the recent Turkish recession. |
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