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| Tekijä: | Stock, T. Tupot, M.L. |
| Otsikko: | How to market brands in a people economy |
| Lehti: | Admap
2004 : APR, VOL. 39:4, (449) p. 32-34 |
| Asiasana: | Advertising Marketing Brands |
| Vapaa asiasana: | Embedded marketing |
| Kieli: | eng |
| Tiivistelmä: | The article authors argue that as advertising becomes less effective, marketers must find new ways to keep their brands in front. |
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