haku: @indexterm Brands / yhteensä: 1643
viite: 423 / 1643
| Tekijä: | |
| Otsikko: | Getting the brand strategy right |
| Lehti: | Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 15-16 |
| Asiasana: | Brands Strategy Marketing |
| Kieli: | eng |
| Tiivistelmä: | The article is an introductory on two articles of the issue. 'A key tool of brand-building is the establishment of an appropriate brand identity that can be used to support and communicate the chosen positioning.' |
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