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| Tekijä: | Veloutsou, C.A. Panigyrakis, G.G. |
| Otsikko: | Consumer brand managers' job stress, job satisfaction, perceived performance and intention to leave |
| Lehti: | Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 105-131 |
| Asiasana: | Marketing Brands Managers Work Job satisfaction Performance appraisal |
| Kieli: | eng |
| Tiivistelmä: | This paper examines the effect of brand managers' role stress (role ambiguity, role conflict and role overload), perceived performance and satisfaction on the intention to leave (hereafter as: int-to-l). The results revealed that increased role stress (hereafter as: r-str.) is associated with lower levels of perceived job performance (here as: j-perf.) and job satisfaction (here as: j-sat.), but its influence on the int-to-l. was not significant. In addition, higher levels of perceived j-perf. and lower levels of j-sat. were generally associated with higher int-to-l. |
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