haku: @indexterm Brands / yhteensä: 1643
viite: 386 / 1643
| Tekijä: | Woodnutt, T. Jack, F. |
| Otsikko: | Anti-Americanism and the implications for marketing |
| Lehti: | Admap
2004 : VOL. 39:1, p. 43-45 |
| Asiasana: | Advertising Brands Marketing Usa |
| Vapaa asiasana: | Anti-Americanism |
| Kieli: | eng |
| Tiivistelmä: | The article examines the way anti-US sentiments can affect the global prospects of US brands. The author compares the anti-Americans with the pro-Americans and the way they trust the governmental issues. From these findings different implications are discussed. |
SCIMA