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Tekijä: | Woodnutt, T. Jack, F. |
Otsikko: | Anti-Americanism and the implications for marketing |
Lehti: | Admap
2004 : VOL. 39:1, p. 43-45 |
Asiasana: | Advertising Brands Marketing Usa |
Vapaa asiasana: | Anti-Americanism |
Kieli: | eng |
Tiivistelmä: | The article examines the way anti-US sentiments can affect the global prospects of US brands. The author compares the anti-Americans with the pro-Americans and the way they trust the governmental issues. From these findings different implications are discussed. |
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