haku: @indexterm Brands / yhteensä: 1643
viite: 347 / 1643
| Tekijä: | Muir, D. |
| Otsikko: | The real case for brand-based investment |
| Lehti: | Admap
2005 : VOL. 40:3, p. 35-37 |
| Asiasana: | Brands Marketing Value analysis |
| Kieli: | eng |
| Tiivistelmä: | The article explains what it means when your brand is worth x million on the balance sheet and reviews the two cultures with different opinions about it. The author argues that brand power lies in shareholder value creation. |
SCIMA