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Tekijä: | McCarron, S. |
Otsikko: | Building a new future for marketers and agencies |
Lehti: | Admap
2005 : VOL. 40:1, p. 47-49 |
Asiasana: | Advertising agencies Advertising effectiveness Brands Change Marketing |
Kieli: | eng |
Tiivistelmä: | The article shows how marketing and agencies need to change to reflect the new demands of effective branding. |
SCIMA