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| Tekijä: | Payne, M. Urquhart, R. |
| Otsikko: | Experience counts |
| Lehti: | Admap
2005 : VOL. 40:2, p. 23-26 |
| Asiasana: | Brands Communication Experience Marketing |
| Kieli: | eng |
| Tiivistelmä: | The article examines brand experience to identify its true meaning and the factors driving its development. It argues that brand experience is a discipline which provieds sustained brand differentiation by connecting brands and people on a personal level through two-way communications. |
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