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| Tekijä: | Dawson, N. Hall, M. |
| Otsikko: | That's brand entertainment! |
| Lehti: | Admap
2005 : VOL. 40:2, p. 27-30 |
| Asiasana: | Advertising Brands Leisure industry Measurement |
| Kieli: | eng |
| Tiivistelmä: | The article shows how to measure brand entertainment's distinctive effects. It introduces the notion and the model of brand entertainment. |
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