haku: @indexterm Brands / yhteensä: 1643
viite: 333 / 1643
| Tekijä: | Boon, A. den McDonald, C. |
| Otsikko: | How to manage your brand's communication |
| Lehti: | Admap
2005 : VOL. 40:6, p. 35-37 |
| Asiasana: | Brands Communication Marketing management Return on investment |
| Kieli: | eng |
| Tiivistelmä: | The article shows how an effective marketing dashboard is a flexible and valuable toll for managing brand communication. It also tells how the ability to monitor communications continuously online has given major advantages which is transfomed to communication management. |
SCIMA