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| Tekijä: | Tupot, L.M. Stock, T. |
| Otsikko: | Can consumers own the brand? |
| Lehti: | Admap
2005 : VOL. 40:6, p. 38-38 |
| Asiasana: | Brands Consumers Integration Marketing management |
| Kieli: | eng |
| Tiivistelmä: | The article proposes 5 ways for brands to become more integrated with their consumers and survive and prosper: Work with the familiar, look alternative consumer research, incorporate synergic partnerships, incite interaction in simple ways and know the consumer. |
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