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| Tekijä: | Passikoff, R. |
| Otsikko: | Logo Land: theme park or factory? |
| Lehti: | Admap
2005 : VOL. 40:5, p. 16-17 |
| Asiasana: | Brands Consumer behaviour Loyalty Marketing management |
| Kieli: | eng |
| Tiivistelmä: | The article argues that marketers need to take their brand symbols and logos more seriously in order to change their customers' attitudes and behaviour. Logos are touchpoints and they provide something common to identify with. The leading thought is that company's visual identity can materially influence public perception of the brand. |
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