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| Tekijä: | Buchanan, S. |
| Otsikko: | How Durex sold sex to a youth audience |
| Lehti: | Admap
2005 : SEP, VOL 40:8, p. 26-28 |
| Asiasana: | Marketing Brands Products Young people |
| Kieli: | eng |
| Tiivistelmä: | Sex sells, but can it work when sex is the product? The article deals with how Durex solved the problem. |
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