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| Tekijä: | Leiser, M. |
| Otsikko: | How marketing can support the innovation imperative |
| Lehti: | Admap
2005 : NOV, VOL 40:10, p. 18-20 |
| Asiasana: | Marketing Innovation Products Brands |
| Kieli: | eng |
| Tiivistelmä: | This article deals with the creativity. Creative innovation relies on marketing support. |
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