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| Tekijä: | Griffiths, J. |
| Otsikko: | Writing screenplays for brands |
| Lehti: | Admap
2005 : NOV, VOL 40:10, p. 30-32 |
| Asiasana: | Marketing Communication Brands |
| Kieli: | eng |
| Tiivistelmä: | The article deals with brands and storytelling. It is asked what is your brand's story. If it hasn't got one, there are troubles to come. Presented are some guidelines for creating the myths that build great brands. |
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