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| Tekijä: | Lewis-Barclay, O. |
| Otsikko: | In a world of choice, you need a little luck |
| Lehti: | Admap
2005 : NOV, VOL 40:10, p. 38-40 |
| Asiasana: | Marketing Brands Strategy |
| Kieli: | eng |
| Tiivistelmä: | The article deals with brand launch strategies. New brands need luck to succeed. Presented are some ways to encourage the luck. |
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